Q: How do you capitalize in the saturated travel industry?
A: Express the unique cultural experiences that await with the OPOS identity.
OPOS (Our People Our Story) has a unique niche in the tourism industry as a provider of tour experiences among indigenous peoples of the world but needed a brand to communicate the depth of their identity.
We worked with them to create a brand that draws on their Native American background while maintaining a minimal aesthetic. The resulting brand materials help position OPOS as a high-end tourism business to audiences varying from Tribal entities to cultural tourists.
The OPOS website would become their main selling tool, so we built it to be flexible to their needs. We developed the site on the Craft content management system, so OPOS can easily add, update, or schedule tours. Users can book tours directly on the site as well as learn about cultural tourism through their blog, the knowledgebase.